Spiderman, Play-doh, Disney Frozen, Peppa Pig… all fantastic material to create a fun and popular toy video on YouTube. However, there is one little item with powerful allure that makes every video better. The Chocolate Kinder Surprise Egg.
In case you’re not familiar with them, Kinder Eggs are manufactured by an Italian confection company (the maker of Nutella) and sold throughout Europe and worldwide. They’re made of a hollow milk chocolate shell that surrounds a white chocolate a shell. Inside is a plastic capsule with a tiny trinket, game, or puzzle – basically a really cool toy. The egg is wrapped in a bright, decorative foil. From the egg unwrapping to building and displaying the toy surprise, Kinder Eggs create Christmas-morning suspense and excellent toy video drama.
As soon as we started our YouTube channel, we began research on where to buy Kinder Surprise Eggs. We were shocked by the information that we found. Kinder eggs are banned in the United States, and they have been for decades, citing a 1938 FDA rule that disallows inedible objects within a food item. Recently, other chocolate surprise eggs using modified egg and toy designs have been approved for sale in the United States, but the original (and best) Kinder egg has not. Darn, were we disappointed. We had experienced Kinder eggs in Italy years ago when we were there during military service, and we were so anxious to relive the fun with the kids.
So, who knew…well-meaning grandmas and die-hard Kinder lovers have been smuggling surprise eggs into the US? We read a report that each smuggled egg could be worth a $2500 fine. There’s even a short film about one man’s love of Kinder eggs called “Crooked Candy.”
What were we to do? How could we incorporate Kinder into our videos? Our solution was to order a bulk lot of unopened toy capsules from eBay. Yes, sadly that meant no chocolate shell. We’d have to substitute it with Play-doh or some other fun activity.
Our first video to incorporate the Kinder toy capsules was a real smash featuring Hulk and Captain America.
The Toy Toons Reviews kids were IN LOVE with the Kinder toys. Something about a trinket inside a capsule. I’m sure they’d consider them well worth a possible $2500 fine had the luscious chocolate been included.
We decided to have Max take full reign with the next round of Kinder opening. He was absolutely thrilled, and he did such a great job!
So far we’ve opened 8 of the 35 toy capsules in our lot. An upcoming video includes a couple of repeated toys. All of the toys seem to be modern designs. The eBay description said that some capsules could date back about 20 years. We’re hoping for some vintage Kinder. It’d be really cool if we’d replicate a toy that we remember from our Army days!