Have you experienced the latest toy collection trend? Mash’ems and Fash’ems. They’re popular, licensed toy figures made out of a super squishy rubber material. They’re sold either in packaging that reveals the toy you’re going to get, or they’re in blind bags or capsules. We’ve been incorporating the blind bags into our toy reviews, and that seems to be the most popular option for surprise videos. They are absolutely adorable and they capture the camera well.
Kids love them because all of their favorite characters are included. The Mash’ems brand includes popular lines, such as: Angry Birds, DC Comics, Disney Pixar and Planes, Marvel, Power Rangers, Teenage Mutant Ninja Turtles, and Transformers. The Fash’ems brand, which advertises as “soft, squishy fashion fun!”, you guessed it, is full of girlie toys, such as: Disney Frozen, Disney Princess, Doc McStuffins, Hello Kitty, My Little Pony, and Sofia the First. The toys are the perfect size for little hands to grip, manipulate, and stuff in their pockets.
Little Max has collected three Mash’ems, and they go everywhere with him. He is particularly fond of his Angry Bird, because he likes to squish it so that its beak protrudes. He begs me to make sound effects with each squish, and then belly laughs ensue. He’s somewhat disappointed in his TMNT Shredder character, because part of the helmet has been torn off. Max is not easy on toys. Mash’ems and Fash’ems are rated for 4+ years, but they seem to be suitable for slightly younger children who no longer put objects in their mouths.
Here’s where the toy review get sticky (pun intended). They are highly “collectible” – of dirt and pet hair. It doesn’t take long before Max is asking for help with cleaning his toys. Fortunately, warm water and a very small amount of soap will clear away the debris. I also recommend washing them right after opening the package, as I’ve noticed a couple of them have had somewhat of a strong odor. According to the manufacturer, Tech4Kids, the odor is non-toxic and will dissipate quickly, but I’ve found that washing the toy removes it immediately. While I was researching the odor, I also checked into the material of the toys to confirm that it is not a skin irritant. They’re made of a substance called thermo plastic rubber, which is rated non-toxic and not a latex or rubber allergen.
We’ve established that Mash’ems & Fash’ems are super cute, fun for kids to tote around, and easy to clean. So what’s the downside? Well, they’re a bit pricey, especially if you want to collect them. I picked up the our blind bags at Walgreens on sale Buy One Get 50%, so the price was around $2 each. However, if you’re in search of Disney Frozen Fash’em, those things can go for nearly $15 each! Just check out the Amazon reviews. The one-star ratings poo poo the price for a 2-inch squishy toy. The five-star ratings describe the squealing little girls’ delight to open a blind capsule revealing an adorable little Queen Elsa.
And what are my thoughts? Well, I’m a mixed review. If you’re looking for a cute stocking stuffer, fun surprise reward toy, or plastic egg filler, Mash’ems and Fash’ems are the perfect items. I’m pretty sure your kids will love them. However, if you’re looking for some bang for your buck in a long-lasting action-figure or doll, these are not the toys for you. You might just want to direct your kids to a fabulous YouTube video unboxing a whole case of their favorite licensed brand. I need to save my pennies, because I would love to open up a bunch of Disney Frozen and Hello Kitty Fash’ems for y’all very soon!